About us

Nonie & Yvonne are experienced entrepreneurs, Positive Psychology practitioners, researchers and ICF -accredited coaches.

They bonded over a shared passion to apply positive psychology to entrepreneurship and the ecosystem, with entrepreneurial wellbeing at the epicentre.

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What we do

At Positive Entrepreneurship, we help entrepreneurs, start-up teams, and the investors who support them build businesses that thrive, without burning out.

Through our workshops, masterminds and 1:1 coaching, we equip founders and their teams with the tools, strategies, and mindset shifts needed to navigate the challenges of entrepreneurship with confidence, clarity and wellbeing.

We also partner with venture capital firms and accelerators to support their portfolio companies, providing workshops and coaching that help founders to optimise their wellbeing, performance and resilience while scaling sustainably. In addition, we conduct and collate research on the realities of entrepreneurship, ensuring our work is grounded in data and real-world experiences.

Our mission is to make entrepreneurship a positive, fulfilling journey, where success doesn’t come at the cost of wellbeing.

Our research

The True Cost of Female Entrepreneurship.

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Are you interested in the application of Positive Psychology to entrepreneurship?

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