Make entrepreneurship a positive force for good. For individuals, organisations and planet.

Our Mission

Positive Entrepreneurship is a movement to change the entrepreneurial ecosystem to operate from a place of optimal wellbeing to enable peak performance and positive impact.

It was born as a reaction to the hustle harder mentality, in which self-sacrifice is seen as the norm. We exist to share the research and application of positive psychology to entrepreneurship and how it enables sustainable growth and flourishing.

We want to create a world in which entrepreneurs operate at their highest potential, whilst optimising their wellbeing and by extension, the wellbeing of their organisation and of those who contribute to it, including our planet.

Our research

The True Cost of Female Entrepreneurship.

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Are you interested in the application of Positive Psychology to entrepreneurship?

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